Social Media Specialist

Social Media Specialist

companyUniversity of Florida
locationGainesville, FL 32611, USA
PublishedPublished: 5/30/2024
ExpiresExpires: 7/29/2024
Full Time

Social Media Specialist

Job No: 531444

Work Type: Staff Full-Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing


Job Description

Classification Title:

Social Media Specialist

Job Description:

The University of Florida's Institute of Food and Agricultural Sciences (UF/IFAS) is a leading institution dedicated to research, education, and Extension in agriculture, natural resources, and life sciences. UF/IFAS Communications is seeking a dynamic individual to join our team as a Social Media Specialist to enhance our online presence and engagement.

The Social Media Specialist will play a crucial role in enhancing the UF/IFAS online presence through strategic content development and effective social media management. The Social Media Specialist will develop and produce content, perform social media strategy execution and community engagement across UF/IFAS flagship social media platforms. This position requires a creative thinker with strong technical skills, a passion for storytelling, and the ability to collaborate effectively with diverse teams.

Content Creation:

• Develop compelling content for UF/IFAS flagship social media channels, including Facebook, X, Instagram, LinkedIn, and emerging platforms.

• Utilize equipment such as iPhones, gimbals, mirrorless cameras, GoPros, and other audio/visual tools to create diverse content (videos, photos, graphics, GIFs).

• Execute social media manager-directed content strategies.

• Research, script, direct, film, and edit engaging videos.

• Coach faculty, staff, volunteers, and event attendees, providing guidance on camera presence.

• Provide live social coverage during events.

• Edit photos using Adobe Lightroom.

• Organize and coordinate photo and video shoots.

• Collaborate with the creative services design team to create visually appealing social media graphics.

Content Distribution and Engagement:

• Draft and schedule social media posts across UF/IFAS platforms. Manually post content to social media platforms.

• Ensure that posts are accessible and comply with UF/IFAS guidelines.

• Obtain necessary approvals for content.

• Coordinate with communicators across UF/IFAS to align messaging.

• Monitor comments, direct messages, and tags, responding promptly and professionally.

• Collaborate with others to address any arising issues.

• Regularly engage with other UF/IFAS accounts to amplify messages and foster community interaction.

• Provide gentle monitoring of accounts to maintain a positive online presence.

Work Environment:

Full time work, Monday through Friday, with occasional travel required for story development, events, and conferences. Travel will include one day and overnight trips and may also incorporate weekends. Remote/hybrid work arrangements may be approved on an annual basis. UF/IFAS is an equal opportunity employer with a commitment to fostering a caring and respectful community for all individuals.

Join us in showcasing the impactful work of UF/IFAS through creative storytelling and engaging content. Apply now to be a part of our dynamic team!

Expected Salary:

$40,000-45,000; commensurate with education, skills and experience.

Minimum Requirements:

Bachelor's degree and two years of relevant experience or equivalent combination of education and experience.

Preferred Qualifications:

• Experience in social media content creation and management for a business or educational institution, including analytics.

• Proficiency in photo and video editing software (e.g., Adobe Premiere Pro, Adobe Photoshop, Canva).

• Proficiency in multimedia production tools and equipment, including iPhone and DSLR/R cameras.

• Strong communication skills and attention to detail.

• Ability to work independently and collaboratively, think creatively, adapt to changing priorities, and manage multiple projects effectively.

• Passion for agriculture, food sciences, and environmental topics is a plus.

• Bilingual proficiency is a plus.

Special Instructions to Applicants:

Interested candidates should submit their resume, cover letter, professional references, and work samples or a portfolio link showcasing relevant social media work with the online application.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required:


Applications Close: 30 Jun 2024

To apply, visit https://apptrkr.com/5294934

The University is committed to non-discrimination with respect to race, creed, color, religion, age, disability, sex, sexual orientation, gender identity and expression, marital status, national origin, political opinions or affiliations, genetic information and veteran status in all aspects of employment including recruitment, hiring, promotions, transfers, discipline, terminations, wage and salary administration, benefits, and training.